Coke Zero is 0 calories and it is for the men whom watch their calories.ĭiet Coke Plus for the health conscious people who are were getting away from carbonated drinks.Īdding vitamins were thought to be attractive for these kinds of people.Ĭoca-Cola Blak targeted sophisticated people who could spare a bit more on their drink and it cameįull Throttle Blue Demon aimed the Hispanic men. Having the diet name helps Coca Cola a lot to sell to women.Ĭoke Zero is targeting young men between the ages of 18-34. Women like to go on a diet once in a while and watch their dietsĪll the time. What types of demographic segmentation is each product’s marketing most likely to include? Altogether, the game succeeds in remaining continually engaging, so if you’ve never hit the road with Ben and his gang, now is the time to do so.Describe the specific type of consumer that the Coca-Cola Company is targeting with each of theįollowing products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blueĭemon. The locations are beautifully dark and foreboding, and the characters are well brought to life by the actors voicing them. However there’s still enough to carry the story well. Many of the puzzles contained within them aren’t particularly elaborate, and sometimes it feels that they are just interludes between the various cut scenes. Along the way he finds himself and his gang framed for murder, and so he must clear their names and ensure control of the company passes to the rightful heir.Ĭompared to LucasArts’ previous games Full Throttle is shorter with smaller self-contained locations.
The protagonist, an old-school biker called Ben, finds himself caught up in events relating to an attempt to take over the last motorcycle manufacturer in America. In a near future version of California they battle against the encroaching advancement of technology and corporate greed. The story revolves around a gang of bikers known as the Polecats. While retaining some of the humour found in previous games, the game took a darker turn in its plotline and setting. Finally, there was a licenced soundtrack written specially for the game by rock band The Gone Jackals. The game was fully voiced, featuring professional voice actors. A new contextual pie menu, through which interactions with objects and characters were controlled, replaced the older menu and inventory interface.
Featuring animated full motion video and action sequences, it set out to out to be the first of the next-generation of adventure games. Their eleventh adventure game, Full Throttle, showed noticeable changes from previous releases. By the time of Full Throttle’s release LucasArts had become the leading developer in the point-and-click adventure game genre.
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